- 86 percent of students reported that text messages promoted them to complete a task they hadn't yet done.
- 85 percent of students reported that the text messages informed them about something they hadn't realized they needed to do.
- 84 percent of respondents said they found text reminders useful in helping them get everything done for college.
Mobile messaging takeaways
So what's the bottom line? Teenagers and millenials prefer messaging and texting to other methods of communication. While many schools may view texting as yet another channel they have to use to connect with students, it is delivering faster responses and is proving to be more effective than emails, phone calls, or snail mail to get students to complete important tasks or begin a conversation. If you're interested in learning different strategies to engage with students through the student lifecycle, sign up for a Higher Education Communication Consultation below.