Insights

How AI Entered My Life

I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.

Facebook Messenger: From your college website to on the go

The shift in consumer preferences towards conversational messaging is hard to ignore. It’s how most people -- and especially students -- communicate these days.

The Early Adopter Advantages for Colleges Using AI

Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.

The Most Important Metric For Higher Ed Marketing Teams

‘Tis the season for college enrollment and marketing teams to connect with thousands of high school juniors and seniors. 

Implementing Facebook Messenger Into Your Admissions Recruitment Strategy

With students applying to more colleges, increases in tuition discounting, and students seeking alternatives to a college education, most higher education institutions are finding it challenging to meet enrollment goals. 

AdmitHub Wins Grand Prize at MIT Inclusive Innovation Challenge

Boston, MA    -   October 20, 2017  -   AdmitHub won the Grand Prize at the MIT Inclusive Innovation Challenge in the Technology Access category at HUBWeek.

Why Every College Needs A Secure Data Warehouse

As technology evolves faster than most organizations can adapt, it’s clear that data-centric companies will devour their competitors.

How Colleges Can Capture the Attention of Generation Z

Just as we were getting used to all of the talk about Millennials, another generation emerges: Generation Z. These young Americans have thrust themselves into the spotlight like a new SnapChat filter, music festival, or Unicorn Frappuccino.

You Don’t Buy AI-Powered Tech—You Hire It

There are a thousand business owners waiting for artificial intelligence to “arrive,” in a commercial sense. 

They see AI’s potential, and they’re waiting for it to evolve into a product that can actually affect their business in a positive way, not just play board games.

The Rise of Artificial Intelligence (AI) and Big Data in Enrollment Management

Artificial intelligence (AI) and big data are currently front and center for evaluation and implementation in higher education. 

Summer is Here: A Guide for Texting Students through to Matriculation

High school seniors have just graduated, but it doesn’t necessarily mean they're ready to start college. 

Case Study: Allegheny College Maintains a Personal Touch with Text Message Automation

There are over two hundred liberal arts colleges in the U.S. These institutions primarily promote small classes, low faculty to student ratios, and a high level of personal engagement between students and college staff.

Case Study: How Georgia State University supports every student with personalized text messaging

In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.

Lessons learned while texting 30,000 students in 3 days

As a former college admission officer and independent school counselor, I’ve connected with a lot of students over the years.

Five innovative college acceptance notifications

It’s the most wonderful time of the year...in college admissions! Many colleges are sending their acceptances to students across the globe. The tried and true “fat admit packet” is still a mainstay among many colleges.

Five steps to evaluate a text messaging platform in higher education

As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.

Why higher education chatbots will take over university mobile apps

Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)

How to 10X your university call center efficiency using knowledge base software

Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students.

What can Artificial Intelligence do for me?

If you’ve ever heard the term artificial intelligence (AI for short), then you’ve likely had one of these three reactions:

Engaging Students with Chatbots: A Rising Tide

“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.

16 statistics on why schools should be texting/messaging students

I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.

Educating students about FAFSA changes can pay big dividends

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

Click-to-message: How schools can start conversations from Google AdWords

Today, educational institutions are presented with endless solutions to solve the challenge of meeting students where they are. So how do you choose what's most effective?

Texting and Privacy Laws: What schools must know when texting students

90 percent of text messages are read within 3 minutes and 45 percent elicit a response from the recipient.

Your students are messaging. Are you?

Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.

Reinvigorating the college search and application process

Way back when I when I began my college search (in 2007, which I'm told was only yesterday when I talk to some of my seniors about it), I wasn't too excited about the process.

Back-to-School Excitement, New Ventures and Big Dreams

Happy New Year! I’ve always loved the week leading up to Labor Day. The dog days of summer are nearing their end, the sun is setting earlier, nights are cooler, and at home here in northern New England, the water just got warm enough to swim in.

Texting strategies throughout the student lifecycle

Virtual assistants, a.k.a. chatbots, can help you out with any number of different functions, like telling you that you need an umbrella when you leave home, building daily to-do lists, and even recommending movies based on your interests.

To bot or not to bot — that is the question in higher education

Announcements

Welcome back to Founders' Keepers, the semi-regular blog about AdmitHub from the perspective of its co-founders, Kirk and Drew. First, a couple of announcements:

A little texting can go a long way toward improving student success and retention

How well do you know the state of student success in higher education in the United States?

Seven smart text messaging strategies for schools

Over the past few years, more and more schools are transitioning to include texting as one of their primary communication channels to reach and engage prospective and current students. It’s easy to see why 75 percent of millennials prefer texting over talking.

College chatbots are revolutionizing communication with students

By now you’ve no doubt heard about chatbots. In fact, you’re probably talking to one already on your smartphone (Hey Siri!) to help you make hands-free calls, get map directions, search for information on the internet, set reminders, schedule meetings … perhaps even order tacos, flowers, and more.

Founders' Keepers: How AdmitHub began building chatbots for colleges

Welcome to the first edition of “Founders’ Keepers,” our monthly blog chronicling the ins and outs of our fair startup,  AdmitHub.

AdmitHub acquires Reference Service Press

FOR IMMEDIATE RELEASE:

AdmitHub acquires Reference Service Press, authoritative scholarship database.

6 Tips For Schools Using Facebook Messenger

Facebook has doubled down on its messaging capabilities, and schools should be paying close attention.

AdmitHub launches first college chatbot with Georgia State

To view of the results of the randomized control trial with Georgia State University click here: Case Study and Research Results

What are chatbots and why are they suddenly taking center stage?

A chatbot (or chatterbox or talking robot) is a computer program that’s designed to carry out a conversation with an actual person. While chatbots are popping up all over the place lately from your smartphone to starring roles in Hollywood they aren’t new. In fact, chatbots predate the Internet.

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