It’s the most wonderful time of the year...in college admissions! Many colleges are sending their acceptances to students across the globe. The tried and true “fat admit packet” is still a mainstay among many colleges. Mail bins are packed, admissions teams are driving acceptance letters to their local post offices, and some are even hand-delivering letters to students at their schools or homes.
As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education. Students are welcoming messages, yet at the beginning of 2016 less than half of schools are using text messaging campaigns to assist in recruitment and enrollment. With this opportunity gap, many colleges are evaluating text messaging vendors.
Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students. One of the best ways to do this is to have an open conversation. You can learn about your students, answer their questions, and hopefully delight them -- all of which adds up to earning trust and establishing a connection to your institution.