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AUTHOR

Brian Ruhlmann

When Brian isn't working to help schools use conversational AI to personalize engagement with students, he is evangelizing Boston sports teams or working on his own hot sauce venture CraicSauce.com

Recent Posts

Click-to-message: How schools can start conversations from Google AdWords

October 28, 2016

Today, educational institutions are presented with endless solutions to solve the challenge of meeting students where they are. So how do you choose what's most effective?

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Texting and Privacy Laws: What schools must know when texting students

October 17, 2016

90 percent of text messages are read within 3 minutes and 45 percent elicit a response from the recipient.

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Your students are messaging. Are you?

October 14, 2016

Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.

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Reinvigorating the college search and application process

September 8, 2016

Way back when I when I began my college search (in 2007, which I'm told was only yesterday when I talk to some of my seniors about it), I wasn't too excited about the process.

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Texting strategies throughout the student lifecycle

August 30, 2016

Virtual assistants, a.k.a. chatbots, can help you out with any number of different functions, like telling you that you need an umbrella when you leave home, building daily to-do lists, and even recommending movies based on your interests.

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A little texting can go a long way toward improving student success and retention

July 28, 2016

How well do you know the state of student success in higher education in the United States?

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Seven smart text messaging strategies for schools

July 12, 2016

Over the past few years, more and more schools are transitioning to include texting as one of their primary communication channels to reach and engage prospective and current students. It’s easy to see why 75 percent of millennials prefer texting over talking.

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6 Tips For Schools Using Facebook Messenger

June 14, 2016

Facebook has doubled down on its messaging capabilities, and schools should be paying close attention.

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