Priscilla Lee

Recent Posts

Lessons learned while texting 30,000 students in 3 days

Posted by Priscilla Lee on January 26, 2017

Applying to college, and then deciding which college to attend, can be a tumultuous and stressful time for high school students. Research has proven that texting students throughout this process can increase student success, and is a relatively inexpensive and effective way for educational institutions to guide students along their journey. AdmitHub uses artificial intelligence to provide instant support to hundreds of thousands of students. Most recently, I was managing conversations by text messaging with 30,000 prospective students about their college plans. I learned a great deal while having back-and-forth conversations with so many students in such a short period of time, and wanted to share some of the lessons I learned.

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Topics: chatbot, messaging, texting, recruitment, artificial intelligence

Educating students about FAFSA changes can pay big dividends

Posted by Priscilla Lee on October 28, 2016

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

  1. The FAFSA is available earlier, starting on Oct. 1 of the previous year instead of Jan. 1 of the upcoming school year.
  2. The FAFSA collects income information from an earlier tax year -- prior prior year (PPY).

These changes can help colleges better assist students in the financial aid process and potentially achieve higher matriculation in the fall. “Summer melt,” wherein college-intending students fail to matriculate in the fall, is a double loss, hurting both the students whose college dreams fall by the wayside, and the schools that were counting on them to attend. Often, cost is the culprit.

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Topics: College Admissions, colleges, messaging, texting, retention, student success, students, recruitment