Why higher education chatbots will take over university mobile apps

Posted by Kirk Daulerio on December 1, 2016

Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)

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Topics: chatbot, colleges, facebook messenger, recruitment, artificial intelligence

How to 10X your university call center efficiency using knowledge base software

Posted by Brian Ruhlmann on November 18, 2016

Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students. One of the best ways to do this is to have an open conversation. You can learn about your students, answer their questions, and hopefully delight them -- all of which adds up to earning trust and establishing a connection to your institution.

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Topics: colleges, chatbots, texting, artificial intelligence, call center

What can Artificial Intelligence do for me?

Posted by Andrew Magliozzi on November 14, 2016

If you’ve ever heard the term artificial intelligence (AI for short), then you’ve likely had one of these three reactions:

  • Fear: The spectrum of fear ranges from SciFi dystopian terror that Hal or Skynet or the Matrix will take over to general unease that a robot might “take” your job away.
  • Optimism: Again this is a spectrum that ranges from eager anticipation of self-driving cars or an operating system that can be more than a friend to the ho-hum convenience that Amazon or Netflix recommendations provide us on a regular basis.
  • Confusion: This is the most common reaction to the term AI, which is misused by most and misunderstood by even more.

First, let’s clarify what we mean by artificial intelligence:

  • Narrow AI: This is the technology of today that can beat the best humans in games like Chess or Go. The technology of “Deep Learning” is extraordinary in its ability in a single narrow domain. All you need is a lot of data and a lot of computer processing power. This is the AI of today that can play games, diagnose some diseases, and even drive a car... but each of those programs is bespoke and unable to do anything other than what it was trained to do.
  • General AI: This is the technology of the future (at least 30 years from now) that can learn just like a human and is capable of both conversation and even abstract thought.
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Topics: chatbot, artificial intelligence

Engaging Students with Chatbots: A Rising Tide

Posted by Kirk Daulerio on November 10, 2016

“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders. For decades, college and university administrators have engaged with students in traditional ways - phone calls, emails, in-person school visits, campus tours, interviews, etc.

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Topics: chatbot, colleges, messaging, partners, enrollment

16 statistics on why schools should be texting/messaging students

Posted by Brian Ruhlmann on October 29, 2016
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education. One of the hottest topics at the conference was texting students. The new PPY FAFSA and social media strategies were also at the forefront of discussion.
 
Research shows that texting students has a higher engagement rate than email and phone calls, and can improve matricualtion and retention rates, but the majority of colleges have yet to engage with students over SMS. 
 
Numbers don't lie, as my basketball coach would reply when I asked why I was riding the bench, so here are some numbers and statistics around texting and mobile messaging that are hard to ignore when thinking about texting or  messaging students throughout the student lifecycle.
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Topics: College Admissions, messaging, texting, student success, facebook messenger, recruitment, enrollment