Insights

You Don’t Buy AI-Powered Tech—You Hire It

July 13, 2017

There are a thousand business owners waiting for artificial intelligence to “arrive,” in a commercial sense. 

They see AI’s potential, and they’re waiting for it to evolve into a product that can actually affect their business in a positive way, not just play board games.
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The Rise of Artificial Intelligence (AI) and Big Data in Enrollment Management

June 27, 2017

Artificial intelligence (AI) and big data are currently front and center for evaluation and implementation in higher education. 

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Summer is Here: A Guide for Texting Students through to Matriculation

June 26, 2017

High school seniors have just graduated, but it doesn’t necessarily mean they're ready to start college. 

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Case Study: Allegheny College Maintains a Personal Touch with Text Message Automation

April 13, 2017

There are over two hundred liberal arts colleges in the U.S. These institutions primarily promote small classes, low faculty to student ratios, and a high level of personal engagement between students and college staff.

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Case Study: How Georgia State University supports every student with personalized text messaging

March 6, 2017

In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.

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Lessons learned while texting 30,000 students in 3 days

January 26, 2017

As a former college admission officer and independent school counselor, I’ve connected with a lot of students over the years.

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Five innovative college acceptance notifications

January 17, 2017

It’s the most wonderful time of the year...in college admissions! Many colleges are sending their acceptances to students across the globe. The tried and true “fat admit packet” is still a mainstay among many colleges.

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Five steps to evaluate a text messaging platform in higher education

December 17, 2016

As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.

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Why higher education chatbots will take over university mobile apps

December 1, 2016

Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)

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