As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.
Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)
Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students.
If you’ve ever heard the term artificial intelligence (AI for short), then you’ve likely had one of these three reactions:
“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.
Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.
Today, educational institutions are presented with endless solutions to solve the challenge of meeting students where they are. So how do you choose what's most effective?
90 percent of text messages are read within 3 minutes and 45 percent elicit a response from the recipient.