Insights

What can Artificial Intelligence do for me?

November 14, 2016

If you’ve ever heard the term artificial intelligence (AI for short), then you’ve likely had one of these three reactions:

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Engaging Students with Chatbots: A Rising Tide

November 10, 2016

“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.

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16 statistics on why schools should be texting/messaging students

October 29, 2016

I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.

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Educating students about FAFSA changes can pay big dividends

October 28, 2016

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

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Click-to-message: How schools can start conversations from Google AdWords

October 28, 2016

Today, educational institutions are presented with endless solutions to solve the challenge of meeting students where they are. So how do you choose what's most effective?

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Texting and Privacy Laws: What schools must know when texting students

October 17, 2016

90 percent of text messages are read within 3 minutes and 45 percent elicit a response from the recipient.

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Your students are messaging. Are you?

October 14, 2016

Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.

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Reinvigorating the college search and application process

September 8, 2016

Way back when I when I began my college search (in 2007, which I'm told was only yesterday when I talk to some of my seniors about it), I wasn't too excited about the process.

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Back-to-School Excitement, New Ventures and Big Dreams

September 1, 2016

Happy New Year! I’ve always loved the week leading up to Labor Day. The dog days of summer are nearing their end, the sun is setting earlier, nights are cooler, and at home here in northern New England, the water just got warm enough to swim in.

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