Insights

Five steps to evaluate a text messaging platform in higher education

December 17, 2016

As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.

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Why higher education chatbots will take over university mobile apps

December 1, 2016

Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)

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How to 10X your university call center efficiency using knowledge base software

November 18, 2016

Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students.

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What can Artificial Intelligence do for me?

November 14, 2016

If you’ve ever heard the term artificial intelligence (AI for short), then you’ve likely had one of these three reactions:

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Engaging Students with Chatbots: A Rising Tide

November 10, 2016

“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.

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16 statistics on why schools should be texting/messaging students

October 29, 2016

I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.

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Educating students about FAFSA changes can pay big dividends

October 28, 2016

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

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Click-to-message: How schools can start conversations from Google AdWords

October 28, 2016

Today, educational institutions are presented with endless solutions to solve the challenge of meeting students where they are. So how do you choose what's most effective?

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Texting and Privacy Laws: What schools must know when texting students

October 17, 2016

90 percent of text messages are read within 3 minutes and 45 percent elicit a response from the recipient.

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