Insights

How AI Entered My Life

April 30, 2018

I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.

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Why higher education chatbots will take over university mobile apps

December 1, 2016

Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)

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How to 10X your university call center efficiency using knowledge base software

November 18, 2016

Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students.

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Engaging Students with Chatbots: A Rising Tide

November 10, 2016

“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.

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Educating students about FAFSA changes can pay big dividends

October 28, 2016

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

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Texting and Privacy Laws: What schools must know when texting students

October 17, 2016

90 percent of text messages are read within 3 minutes and 45 percent elicit a response from the recipient.

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Your students are messaging. Are you?

October 14, 2016

Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.

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Reinvigorating the college search and application process

September 8, 2016

Way back when I when I began my college search (in 2007, which I'm told was only yesterday when I talk to some of my seniors about it), I wasn't too excited about the process.

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Back-to-School Excitement, New Ventures and Big Dreams

September 1, 2016

Happy New Year! I’ve always loved the week leading up to Labor Day. The dog days of summer are nearing their end, the sun is setting earlier, nights are cooler, and at home here in northern New England, the water just got warm enough to swim in.

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