Case Study: How Georgia State University supports every student with personalized text messaging

Posted by Cristina Herndon on March 6, 2017

In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years. They knew that text messaging was the best way to engage the current generation of studentsbut they didn’t know how to manage personalized conversations with every admitted student with their existing staff on a reasonable budget.  Here's what happened... 

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Topics: Georgia State, chatbot, messaging, texting, partners, student success, case study, enrollment

Engaging Students with Chatbots: A Rising Tide

Posted by Kirk Daulerio on November 10, 2016

“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders. For decades, college and university administrators have engaged with students in traditional ways - phone calls, emails, in-person school visits, campus tours, interviews, etc.

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Topics: chatbot, colleges, messaging, partners, enrollment

16 statistics on why schools should be texting/messaging students

Posted by Brian Ruhlmann on October 29, 2016
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education. One of the hottest topics at the conference was texting students. The new PPY FAFSA and social media strategies were also at the forefront of discussion.
 
Research shows that texting students has a higher engagement rate than email and phone calls, and can improve matricualtion and retention rates, but the majority of colleges have yet to engage with students over SMS. 
 
Numbers don't lie, as my basketball coach would reply when I asked why I was riding the bench, so here are some numbers and statistics around texting and mobile messaging that are hard to ignore when thinking about texting or  messaging students throughout the student lifecycle.
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Topics: College Admissions, messaging, texting, student success, facebook messenger, recruitment, enrollment