Why higher education chatbots will take over university mobile apps

Posted by Kirk Daulerio on December 1, 2016

Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)

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Topics: chatbot, colleges, facebook messenger, recruitment, artificial intelligence

16 statistics on why schools should be texting/messaging students

Posted by Brian Ruhlmann on October 29, 2016
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education. One of the hottest topics at the conference was texting students. The new PPY FAFSA and social media strategies were also at the forefront of discussion.
 
Research shows that texting students has a higher engagement rate than email and phone calls, and can improve matricualtion and retention rates, but the majority of colleges have yet to engage with students over SMS. 
 
Numbers don't lie, as my basketball coach would reply when I asked why I was riding the bench, so here are some numbers and statistics around texting and mobile messaging that are hard to ignore when thinking about texting or  messaging students throughout the student lifecycle.
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Topics: College Admissions, messaging, texting, student success, facebook messenger, recruitment, enrollment

Click-to-message: How schools can start conversations from Google AdWords

Posted by Brian Ruhlmann on October 28, 2016
Today, educational institutions are presented with endless solutions to solve the challenge of meeting students where they are. So how do you choose what's most effective? This blog post focuses on an opportunity to connect with students with online advertising via an interesting Google AdWords update.
 
In the  "2016 E-Recruiting Practices Report", Ruffalo Noel Levitz points out a recruitment opportunity gap in the online paid advertising space. The report shares that most colleges are only beginning to use online advertising. They also share that just over 50 percent of colleges are using social media paid advertising, and less than half of colleges are using online search advertising like Google AdWords. Ruffalo NL also points out that 47 percent of high school juniors and 39 percent of high school seniors have clicked on a paid ad when searching for colleges. 
 
That, in itself, is an area of opportunity, but first, what's the point of paid advertising? Generally, it is to select an ideal target group of prospects, encourage them to click on a link to your website, and then connect with the prospective students (or perhaps family members) to answer their questions and hopefully convince them to apply and eventually enroll at your institution. Interestingly, Google just released an AdWords update that eliminates the need for prospects to convert on a webform, and instead starts a messaging conversation immediately. This new feature is called " click-to-message."
 
Google, along with lots of other tech giants like Facebook and Amazon, are betting big on messaging. They want to provide a better customer service experience to users by giving them the option to message with companies and schools directly from their ads.  This shift is happening because people generally despise the long hold times they've endured waiting to talk to people on the phone. Studies show that most people prefer messaging and texting to every other method of communication
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Topics: messaging, facebook messenger, recruitment

Your students are messaging. Are you?

Posted by Brian Ruhlmann on October 14, 2016

Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.

Messaging has both great breadth, in terms of the vast audience it reaches, and great depth, in terms of how engaged and responsive recipients of messages are. Consider:

  • The number of users on messaging applications has exceeded the number of users on social media. Check out Business Insider's report showing the rapid expansion of messaging:
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Topics: chatbot, College Admissions, colleges, texting, retention, student success, facebook messenger, recruitment

To bot or not to bot -- that is the question in higher education

Posted by Andrew Magliozzi on August 4, 2016

Announcements

Welcome back to Founders' Keepers, the semi-regular blog about AdmitHub from the perspective of its co-founders, Kirk and Drew. First, a couple of announcements:

  1. Our chatbot, Oli, is now available on Facebook Messenger.  Give Oli a try here.
  2. We’re happy to announce two new partnerships with Allegheny University and Cooper Union. Chompers and Cooper Hawk will be arriving this fall!

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Topics: chatbot, founders keepers, chatbots, partners, facebook messenger