Insights

Back-to-School Excitement, New Ventures and Big Dreams

September 1, 2016

Happy New Year! I’ve always loved the week leading up to Labor Day. The dog days of summer are nearing their end, the sun is setting earlier, nights are cooler, and at home here in northern New England, the water just got warm enough to swim in.

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Texting strategies throughout the student lifecycle

August 30, 2016

Virtual assistants, a.k.a. chatbots, can help you out with any number of different functions, like telling you that you need an umbrella when you leave home, building daily to-do lists, and even recommending movies based on your interests.

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A little texting can go a long way toward improving student success and retention

July 28, 2016

How well do you know the state of student success in higher education in the United States?

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Seven smart text messaging strategies for schools

July 12, 2016

Over the past few years, more and more schools are transitioning to include texting as one of their primary communication channels to reach and engage prospective and current students. It’s easy to see why 75 percent of millennials prefer texting over talking.

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College chatbots are revolutionizing communication with students

July 1, 2016

By now you’ve no doubt heard about chatbots. In fact, you’re probably talking to one already on your smartphone (Hey Siri!) to help you make hands-free calls, get map directions, search for information on the internet, set reminders, schedule meetings … perhaps even order tacos, flowers, and more.

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