In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years. They knew that text messaging was the best way to engage the current generation of students, but they didn’t know how to manage personalized conversations with every admitted student with their existing staff on a reasonable budget. Here's what happened...
“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders. For decades, college and university administrators have engaged with students in traditional ways - phone calls, emails, in-person school visits, campus tours, interviews, etc.
Welcome back to Founders' Keepers, the semi-regular blog about AdmitHub from the perspective of its co-founders, Kirk and Drew. First, a couple of announcements:
- Our chatbot, Oli, is now available on Facebook Messenger. Give Oli a try here.
- We’re happy to announce two new partnerships with Allegheny University and Cooper Union. Chompers and Cooper Hawk will be arriving this fall!
To view of the results of the randomized control trial with Georgia State University click here: Case Study and Research Results
FOR IMMEDIATE RELEASE:
AdmitHub Launches First College Chatbot with Georgia State University
BOSTON -- May 17, 2016 -- Boston-based edtech startup AdmitHub has launched a text-message-based chatbot to help new Georgia State University students successfully transition to college.
“Pounce,” namesake of the GSU Panthers’ mascot, is the first university chatbot of its kind in the U.S. AdmitHub is the only company specializing in chatbots for higher education enrollment management and student persistence.
Pounce engages in conversations with incoming Georgia State students to guide them through key steps, such as filing the FAFSA, applying for housing, and registering for classes.