Insights

How AI Entered My Life

April 30, 2018

I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.

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Implementing Facebook Messenger Into Your Admissions Recruitment Strategy

October 25, 2017

With students applying to more colleges, increases in tuition discounting, and students seeking alternatives to a college education, most higher education institutions are finding it challenging to meet enrollment goals. 

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Lessons learned while texting 30,000 students in 3 days

January 26, 2017

As a former college admission officer and independent school counselor, I’ve connected with a lot of students over the years.

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Why higher education chatbots will take over university mobile apps

December 1, 2016

Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)

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16 statistics on why schools should be texting/messaging students

October 29, 2016

I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.

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Educating students about FAFSA changes can pay big dividends

October 28, 2016

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

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Click-to-message: How schools can start conversations from Google AdWords

October 28, 2016

Today, educational institutions are presented with endless solutions to solve the challenge of meeting students where they are. So how do you choose what's most effective?

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Texting and Privacy Laws: What schools must know when texting students

October 17, 2016

90 percent of text messages are read within 3 minutes and 45 percent elicit a response from the recipient.

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Your students are messaging. Are you?

October 14, 2016

Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.

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