Educating students about FAFSA changes can pay big dividends

Posted by Priscilla Lee on October 28, 2016

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

  1. The FAFSA is available earlier, starting on Oct. 1 of the previous year instead of Jan. 1 of the upcoming school year.
  2. The FAFSA collects income information from an earlier tax year -- prior prior year (PPY).

These changes can help colleges better assist students in the financial aid process and potentially achieve higher matriculation in the fall. “Summer melt,” wherein college-intending students fail to matriculate in the fall, is a double loss, hurting both the students whose college dreams fall by the wayside, and the schools that were counting on them to attend. Often, cost is the culprit.

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Topics: College Admissions, colleges, messaging, texting, retention, student success, students, recruitment

Your students are messaging. Are you?

Posted by Brian Ruhlmann on October 14, 2016

Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.

Messaging has both great breadth, in terms of the vast audience it reaches, and great depth, in terms of how engaged and responsive recipients of messages are. Consider:

  • The number of users on messaging applications has exceeded the number of users on social media. Check out Business Insider's report showing the rapid expansion of messaging:
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Topics: chatbot, College Admissions, colleges, texting, retention, student success, facebook messenger, recruitment

Back-to-School Excitement, New Ventures and Big Dreams

Posted by Kirk Daulerio on September 1, 2016

Happy New Year!

I’ve always loved the week leading up to Labor Day. The dog days of summer are nearing their end, the sun is setting earlier, nights are cooler, and at home here in northern New England, the water just got warm enough to swim in:

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Topics: Georgia State, chatbot, founders keepers, colleges, chatbots, messaging, texting, retention, student success, West Texas A&M

Texting strategies throughout the student lifecycle

Posted by Brian Ruhlmann on August 30, 2016
Virtual assistants, a.k.a. chatbots, can help you out with any number of different functions, like telling you that you need an umbrella when you leave home, building daily to-do lists, and even recommending movies based on your interests. 
AdmitHub specializes in building custom, comprehensive virtual assistants that help colleges guide and serve their students to and through college, but there's an added benefit for these colleges. Each custom chatbot also reduces the burden that university staff members face on a daily basis. Virtual assistants have a variety of different applications that are helpful for students and also drive important metrics for colleges like yield and retention. Here are a number of different ways universities can use a text-messaging virtual assistant or chatbot throughout the student lifecycle.

Texting with Prospective Students

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Topics: chatbot, College Admissions, colleges, chatbots, messaging, texting, retention, student success

A little texting can go a long way toward improving student success and retention

Posted by Brian Ruhlmann on July 28, 2016

How well do you know the state of student success in higher education in the United States?

Let’s find out with a four-question pop quiz!

True or False:

  1. More than 50 percent of students who enroll at a four-year college receive a bachelor’s degree in six years or less.
  1. More than 30 percent of students who go to a two-year college earn an associate’s degree in three years or less.
  1. The biggest reason students drop out is because they can’t afford tuition.
  1. More than 50 percent of college students who drop out report that they were responsible for paying for school themselves.
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Topics: chatbot, College Admissions, colleges, chatbots, messaging, texting, retention, student success