Case Study: How Georgia State University supports every student with personalized text messaging

Posted by Cristina Herndon on March 6, 2017

In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years. They knew that text messaging was the best way to engage the current generation of studentsbut they didn’t know how to manage personalized conversations with every admitted student with their existing staff on a reasonable budget.  Here's what happened... 

Read More

Topics: Georgia State, chatbot, messaging, texting, partners, student success, case study, enrollment

16 statistics on why schools should be texting/messaging students

Posted by Brian Ruhlmann on October 29, 2016
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education. One of the hottest topics at the conference was texting students. The new PPY FAFSA and social media strategies were also at the forefront of discussion.
 
Research shows that texting students has a higher engagement rate than email and phone calls, and can improve matricualtion and retention rates, but the majority of colleges have yet to engage with students over SMS. 
 
Numbers don't lie, as my basketball coach would reply when I asked why I was riding the bench, so here are some numbers and statistics around texting and mobile messaging that are hard to ignore when thinking about texting or  messaging students throughout the student lifecycle.
Read More

Topics: College Admissions, messaging, texting, student success, facebook messenger, recruitment, enrollment

Educating students about FAFSA changes can pay big dividends

Posted by Priscilla Lee on October 28, 2016

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

  1. The FAFSA is available earlier, starting on Oct. 1 of the previous year instead of Jan. 1 of the upcoming school year.
  2. The FAFSA collects income information from an earlier tax year -- prior prior year (PPY).

These changes can help colleges better assist students in the financial aid process and potentially achieve higher matriculation in the fall. “Summer melt,” wherein college-intending students fail to matriculate in the fall, is a double loss, hurting both the students whose college dreams fall by the wayside, and the schools that were counting on them to attend. Often, cost is the culprit.

Read More

Topics: College Admissions, colleges, messaging, texting, retention, student success, students, recruitment

Your students are messaging. Are you?

Posted by Brian Ruhlmann on October 14, 2016

Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.

Messaging has both great breadth, in terms of the vast audience it reaches, and great depth, in terms of how engaged and responsive recipients of messages are. Consider:

  • The number of users on messaging applications has exceeded the number of users on social media. Check out Business Insider's report showing the rapid expansion of messaging:
Read More

Topics: chatbot, College Admissions, colleges, texting, retention, student success, facebook messenger, recruitment

Back-to-School Excitement, New Ventures and Big Dreams

Posted by Kirk Daulerio on September 1, 2016

Happy New Year!

I’ve always loved the week leading up to Labor Day. The dog days of summer are nearing their end, the sun is setting earlier, nights are cooler, and at home here in northern New England, the water just got warm enough to swim in:

Read More

Topics: Georgia State, chatbot, founders keepers, colleges, chatbots, messaging, texting, retention, student success, West Texas A&M