In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years. They knew that text messaging was the best way to engage the current generation of students, but they didn’t know how to manage personalized conversations with every admitted student with their existing staff on a reasonable budget. Here's what happened...
Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.
- The FAFSA is available earlier, starting on Oct. 1 of the previous year instead of Jan. 1 of the upcoming school year.
- The FAFSA collects income information from an earlier tax year -- prior prior year (PPY).
These changes can help colleges better assist students in the financial aid process and potentially achieve higher matriculation in the fall. “Summer melt,” wherein college-intending students fail to matriculate in the fall, is a double loss, hurting both the students whose college dreams fall by the wayside, and the schools that were counting on them to attend. Often, cost is the culprit.
Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.
Messaging has both great breadth, in terms of the vast audience it reaches, and great depth, in terms of how engaged and responsive recipients of messages are. Consider:
- The number of users on messaging applications has exceeded the number of users on social media. Check out Business Insider's report showing the rapid expansion of messaging:
Happy New Year!
I’ve always loved the week leading up to Labor Day. The dog days of summer are nearing their end, the sun is setting earlier, nights are cooler, and at home here in northern New England, the water just got warm enough to swim in: