Insights

The Most Important Metric For Higher Ed Marketing Teams

December 14, 2017

‘Tis the season for college enrollment and marketing teams to connect with thousands of high school juniors and seniors. 

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Summer is Here: A Guide for Texting Students through to Matriculation

June 26, 2017

High school seniors have just graduated, but it doesn’t necessarily mean they're ready to start college. 

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Case Study: How Georgia State University supports every student with personalized text messaging

March 6, 2017

In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.

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Lessons learned while texting 30,000 students in 3 days

January 26, 2017

As a former college admission officer and independent school counselor, I’ve connected with a lot of students over the years.

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Five innovative college acceptance notifications

January 17, 2017

It’s the most wonderful time of the year...in college admissions! Many colleges are sending their acceptances to students across the globe. The tried and true “fat admit packet” is still a mainstay among many colleges.

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Five steps to evaluate a text messaging platform in higher education

December 17, 2016

As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.

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How to 10X your university call center efficiency using knowledge base software

November 18, 2016

Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students.

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16 statistics on why schools should be texting/messaging students

October 29, 2016

I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.

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Educating students about FAFSA changes can pay big dividends

October 28, 2016

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

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