‘Tis the season for college enrollment and marketing teams to connect with thousands of high school juniors and seniors.
High school seniors have just graduated, but it doesn’t necessarily mean they're ready to start college.
In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.
As a former college admission officer and independent school counselor, I’ve connected with a lot of students over the years.
As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.
Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students.
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.
Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.