In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years. They knew that text messaging was the best way to engage the current generation of students, but they didn’t know how to manage personalized conversations with every admitted student with their existing staff on a reasonable budget. Here's what happened...
Applying to college, and then deciding which college to attend, can be a tumultuous and stressful time for high school students. Research has proven that texting students throughout this process can increase student success, and is a relatively inexpensive and effective way for educational institutions to guide students along their journey. AdmitHub uses artificial intelligence to provide instant support to hundreds of thousands of students. Most recently, I was managing conversations by text messaging with 30,000 prospective students about their college plans. I learned a great deal while having back-and-forth conversations with so many students in such a short period of time, and wanted to share some of the lessons I learned.
It’s the most wonderful time of the year...in college admissions! Many colleges are sending their acceptances to students across the globe. The tried and true “fat admit packet” is still a mainstay among many colleges. Mail bins are packed, admissions teams are driving acceptance letters to their local post offices, and some are even hand-delivering letters to students at their schools or homes.
As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education. Students are welcoming messages, yet at the beginning of 2016 less than half of schools are using text messaging campaigns to assist in recruitment and enrollment. With this opportunity gap, many colleges are evaluating text messaging vendors.
Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students. One of the best ways to do this is to have an open conversation. You can learn about your students, answer their questions, and hopefully delight them -- all of which adds up to earning trust and establishing a connection to your institution.