The smallest tweaks in choice environment influence our decisions on a daily basis: we’re more likely to eat fruit if it’s presented at eye level, get a flu shot if it’s complimentary at the pharmacy, or even recycle when its bin is bigger than the trash.
Every year, colleges have to do more with less. Their goals around enrollment, net tuition, diversity and academic achievement increase, while their resources often do not.
Colleges have embraced the need to incorporate mobile messaging into their student communications outreach, and since we first wrote about Texting and Privacy Laws, the best practices and requirements for sending text messages have received more clarification.
We want to pass along what we’ve learned, how we interpret the best practices, and how we work with our college partners so that colleges can continue building out their mobile messaging programs.
This article is for informational purposes and should not be considered legal advice.
I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.
The shift in consumer preferences towards conversational messaging is hard to ignore. It’s how most people -- and especially students -- communicate these days.
Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.
‘Tis the season for college enrollment and marketing teams to connect with thousands of high school juniors and seniors.