As the spring semester kicks off, dwindling retention numbers remain a top concern for colleges and universities nationwide.
Campus Technology wrote about artificial intelligence’s growing role across Higher Education and highlighted a handful of breakthroughs that have helped flip the script.
eCampus News recently asked 20 edtech executives, including AdmitHub’s CEO Drew Magliozzi, to share their predictions for 2019. Artificial intelligence, chatbots, and more nuanced uses of student data were among the most popular topics.
Student services teams across Higher Education are always looking to improve the college experience. As technology continues to evolve at a breakneck pace, it can help them reach students on a deeper level. However, pairing strategic initiatives with emerging technology isn’t always a smooth process for institutions - particularly when staff views new tools through the lens of old frameworks.
Just as artificial intelligence is in the early stages of impacting practically every business, AI is set to assume a bigger role across college campuses. But will the growing reliance on robots compromise the human touch that goes hand in hand with an institution’s identity (and that of their student body)?
It’s more likely that prospective college students melt - or fail to enroll in college - during the summer because of lots of small obstacles rather than one large problem. Some students can’t meet a deadline because they have no transportation, others aren’t sure how to fill out forms, some aren’t sure how to get their medical records, and many simply don’t know who to turn to for answers.
On a panel called “The Power of Artificial Intelligence” at Cal State’s Graduation Initiative 2025 Symposium, our CEO Drew Magliozzi spoke alongside several campus leaders about artificial intelligence’s impact on retention, summer melt, and holistic student support from enrollment to graduation. Placing an emphasis on AI as a listening tool, the panel discussed how AI is keeping students connected to their institutions and the resources that matter most through 24/7 on-demand assistance.
Building a conversational strategy
Conversations naturally have the greatest influence on human behavior because we’re wired to learn from them. That’s why we’ve baked one overriding principle into our recipe for student-centric communication: make it conversational.