Insights

Nudging Students Towards Success

October 10, 2018

 The smallest tweaks in choice environment  influence our decisions on a daily basis: we’re more likely to eat fruit if it’s presented at eye level, get a flu shot if it’s complimentary at the pharmacy, or even recycle when its bin is bigger than the trash.

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Targeting Support Through Two-Way Channels

September 25, 2018

Joining the Conversation

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5 Strategies for Student-Centric Communication

September 13, 2018

 

Every year, colleges have to do more with less. Their goals around enrollment, net tuition, diversity and academic achievement increase, while their resources often do not.

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How GDPR Impacts Communicating with Students

August 21, 2018
In May of 2018, you may have noticed your inbox flooded with emails from companies talking about the GDPR, explaining how they updated their privacy policy to comply. I received so many, it reminded me of companies I forgot I used!
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Update: Legal Considerations for Colleges Text Messaging Students

July 23, 2018

Colleges have embraced the need to incorporate mobile messaging into their student communications outreach, and since we first wrote about Texting and Privacy Laws, the best practices and requirements for sending text messages have received more clarification.

We want to pass along what we’ve learned, how we interpret the best practices, and how we work with our college partners so that colleges can continue building out their mobile messaging programs.

This article is for informational purposes and should not be considered legal advice.

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How AI Entered My Life

April 30, 2018

I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.

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Facebook Messenger: From your college website to on the go

March 9, 2018

The shift in consumer preferences towards conversational messaging is hard to ignore. It’s how most people -- and especially students -- communicate these days.

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The Early Adopter Advantages for Colleges Using AI

January 3, 2018

Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.

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The Most Important Metric For Higher Ed Marketing Teams

December 14, 2017

‘Tis the season for college enrollment and marketing teams to connect with thousands of high school juniors and seniors. 

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