Just as artificial intelligence is in the early stages of impacting practically every business, AI is set to assume a bigger role across college campuses. But will the growing reliance on robots compromise the human touch that goes hand in hand with an institution’s identity (and that of their student body)?
It’s more likely that prospective college students melt - or fail to enroll in college - during the summer because of lots of small obstacles rather than one large problem. Some students can’t meet a deadline because they have no transportation, others aren’t sure how to fill out forms, some aren’t sure how to get their medical records, and many simply don’t know who to turn to for answers.
On a panel called “The Power of Artificial Intelligence” at Cal State’s Graduation Initiative 2025 Symposium, our CEO Drew Magliozzi spoke alongside several campus leaders about artificial intelligence’s impact on retention, summer melt, and holistic student support from enrollment to graduation. Placing an emphasis on AI as a listening tool, the panel discussed how AI is keeping students connected to their institutions and the resources that matter most through 24/7 on-demand assistance.
Building a conversational strategy
Conversations naturally have the greatest influence on human behavior because we’re wired to learn from them. That’s why we’ve baked one overriding principle into our recipe for student-centric communication: make it conversational.
Back in our first post on student-centric communication, we discussed how communication bakes into student engagement like eggs in a cake: it holds connections intact and binds outcomes across the entire student life cycle.
The smallest tweaks in choice environment influence our decisions on a daily basis: we’re more likely to eat fruit if it’s presented at eye level, get a flu shot if it’s complimentary at the pharmacy, or even recycle when its bin is bigger than the trash.
Joining the Conversation
Every year, colleges have to do more with less. Their goals around enrollment, net tuition, diversity and academic achievement increase, while their resources often do not.
Colleges have embraced the need to incorporate mobile messaging into their student communications outreach, and since we first wrote about Texting and Privacy Laws, the best practices and requirements for sending text messages have received more clarification.
We want to pass along what we’ve learned, how we interpret the best practices, and how we work with our college partners so that colleges can continue building out their mobile messaging programs.
This article is for informational purposes and should not be considered legal advice.
I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.
The shift in consumer preferences towards conversational messaging is hard to ignore. It’s how most people -- and especially students -- communicate these days.
Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.
‘Tis the season for college enrollment and marketing teams to connect with thousands of high school juniors and seniors.
With students applying to more colleges, increases in tuition discounting, and students seeking alternatives to a college education, most higher education institutions are finding it challenging to meet enrollment goals.
Boston, MA - October 20, 2017 - AdmitHub won the Grand Prize at the MIT Inclusive Innovation Challenge in the Technology Access category at HUBWeek.
As technology evolves faster than most organizations can adapt, it’s clear that data-centric companies will devour their competitors.
Just as we were getting used to all of the talk about Millennials, another generation emerges: Generation Z. These young Americans have thrust themselves into the spotlight like a new SnapChat filter, music festival, or Unicorn Frappuccino.
There are a thousand business owners waiting for artificial intelligence to “arrive,” in a commercial sense.They see AI’s potential, and they’re waiting for it to evolve into a product that can actually affect their business in a positive way, not just play board games.
Artificial intelligence (AI) and big data are currently front and center for evaluation and implementation in higher education.
High school seniors have just graduated, but it doesn’t necessarily mean they're ready to start college.
There are over two hundred liberal arts colleges in the U.S. These institutions primarily promote small classes, low faculty to student ratios, and a high level of personal engagement between students and college staff.
In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.
As a former college admission officer and independent school counselor, I’ve connected with a lot of students over the years.
As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.
Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)
Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students.
If you’ve ever heard the term artificial intelligence (AI for short), then you’ve likely had one of these three reactions:
“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.
Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.
Today, educational institutions are presented with endless solutions to solve the challenge of meeting students where they are. So how do you choose what's most effective?
90 percent of text messages are read within 3 minutes and 45 percent elicit a response from the recipient.
Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.
Way back when I when I began my college search (in 2007, which I'm told was only yesterday when I talk to some of my seniors about it), I wasn't too excited about the process.
Happy New Year! I’ve always loved the week leading up to Labor Day. The dog days of summer are nearing their end, the sun is setting earlier, nights are cooler, and at home here in northern New England, the water just got warm enough to swim in.
Virtual assistants, a.k.a. chatbots, can help you out with any number of different functions, like telling you that you need an umbrella when you leave home, building daily to-do lists, and even recommending movies based on your interests.
Welcome back to Founders' Keepers, the semi-regular blog about AdmitHub from the perspective of its co-founders, Kirk and Drew. First, a couple of announcements:
How well do you know the state of student success in higher education in the United States?
Over the past few years, more and more schools are transitioning to include texting as one of their primary communication channels to reach and engage prospective and current students. It’s easy to see why 75 percent of millennials prefer texting over talking.
By now you’ve no doubt heard about chatbots. In fact, you’re probably talking to one already on your smartphone (Hey Siri!) to help you make hands-free calls, get map directions, search for information on the internet, set reminders, schedule meetings … perhaps even order tacos, flowers, and more.
Welcome to the first edition of “Founders’ Keepers,” our monthly blog chronicling the ins and outs of our fair startup, AdmitHub.
FOR IMMEDIATE RELEASE:
AdmitHub acquires Reference Service Press, authoritative scholarship database.
Facebook has doubled down on its messaging capabilities, and schools should be paying close attention.
To view of the results of the randomized control trial with Georgia State University click here: Case Study and Research Results
A chatbot (or chatterbox or talking robot) is a computer program that’s designed to carry out a conversation with an actual person. While chatbots are popping up all over the place lately — from your smartphone to starring roles in Hollywood — they aren’t new. In fact, chatbots predate the Internet.