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AUTHOR

Brian Ruhlmann

When I'm not working to help schools use conversational AI to personalize engagement with students, I evangelize Boston sports teams or work on my hot sauce venture, CraicSauce.com.

Recent Posts

The newest job in Higher Education: College Chatbot Manager

March 20, 2019

As demand for instant and centralized student support continues to grow in higher education, many colleges ask us how they should implement and then continually manage their university-wide chatbot. Do student success and enrollment-focused chatbots need a group of ten people to manage it, or is it a part-time job? Do our contributors need IT skills, writing skills, or both?

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Facebook Messenger: From your college website to on the go

March 9, 2018

The shift in consumer preferences towards conversational messaging is hard to ignore. It’s how most people -- and especially students -- communicate these days.

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The Early Adopter Advantages for Colleges Using AI

January 3, 2018

Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.

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The Most Important Metric For Higher Ed Marketing Teams

December 14, 2017

‘Tis the season for college enrollment and marketing teams to connect with thousands of high school juniors and seniors. 

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Implementing Facebook Messenger Into Your Admissions Recruitment Strategy

October 25, 2017

With students applying to more colleges, increases in tuition discounting, and students seeking alternatives to a college education, most higher education institutions are finding it challenging to meet enrollment goals. 

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The Rise of Artificial Intelligence (AI) and Big Data in Enrollment Management

June 27, 2017

Artificial intelligence (AI) and big data are currently front and center for evaluation and implementation in higher education. 

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Five innovative college acceptance notifications

January 17, 2017

It’s the most wonderful time of the year...in college admissions! Many colleges are sending their acceptances to students across the globe. The tried and true “fat admit packet” is still a mainstay among many colleges.

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Five steps to evaluate a text messaging platform in higher education

December 17, 2016

As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.

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How to 10X your university call center efficiency using knowledge base software

November 18, 2016

Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students.

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