The shift in consumer preferences towards conversational messaging is hard to ignore. It’s how most people -- and especially students -- communicate these days.
Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.
‘Tis the season for college enrollment and marketing teams to connect with thousands of high school juniors and seniors.
With students applying to more colleges, increases in tuition discounting, and students seeking alternatives to a college education, most higher education institutions are finding it challenging to meet enrollment goals.
Artificial intelligence (AI) and big data are currently front and center for evaluation and implementation in higher education.
As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.
Amid higher education’s increasingly competitive environment, institutions are looking for ways to develop deeper relationships with prospective, current, and former students.
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.