On a panel called “The Power of Artificial Intelligence” at Cal State’s Graduation Initiative 2025 Symposium, our CEO Drew Magliozzi spoke alongside several campus leaders about artificial intelligence’s impact on retention, summer melt, and holistic student support from enrollment to graduation. Placing an emphasis on AI as a listening tool, the panel discussed how AI is keeping students connected to their institutions and the resources that matter most through 24/7 on-demand assistance.
Building a conversational strategy
Conversations naturally have the greatest influence on human behavior because we’re wired to learn from them. That’s why we’ve baked one overriding principle into our recipe for student-centric communication: make it conversational.
Back in our first post on student-centric communication, we discussed how communication bakes into student engagement like eggs in a cake: it holds connections intact and binds outcomes across the entire student life cycle.
Every year, colleges have to do more with less. Their goals around enrollment, net tuition, diversity and academic achievement increase, while their resources often do not.
I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.
Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.
There are a thousand business owners waiting for artificial intelligence to “arrive,” in a commercial sense.They see AI’s potential, and they’re waiting for it to evolve into a product that can actually affect their business in a positive way, not just play board games.
Artificial intelligence (AI) and big data are currently front and center for evaluation and implementation in higher education.
As a former college admission officer and independent school counselor, I’ve connected with a lot of students over the years.