Colleges across the country are using artificial intelligence to transform how they engage students. With the ability to support thousands of personalized conversations simultaneously and at any time of the day, student success teams can put the student at the center of their support model.
Building a conversational strategy
Conversations naturally have the greatest influence on human behavior because we’re wired to learn from them. That’s why we’ve baked one overriding principle into our recipe for student-centric communication: make it conversational.
Every year, colleges have to do more with less. Their goals around enrollment, net tuition, diversity and academic achievement increase, while their resources often do not.
In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.
As a former college admission officer and independent school counselor, I’ve connected with a lot of students over the years.
Quick poll: how many apps do you have on your phone? (I have 86...I just counted!)
If you’ve ever heard the term artificial intelligence (AI for short), then you’ve likely had one of these three reactions:
“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.