Back in our first post on student-centric communication, we discussed how communication bakes into student engagement like eggs in a cake: it holds connections intact and binds outcomes across the entire student life cycle.
I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.
Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.
Artificial intelligence (AI) and big data are currently front and center for evaluation and implementation in higher education.
In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.
“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.