Insights

AI enhances holistic support for admissions and beyond

December 7, 2018

Just as artificial intelligence is in the early stages of impacting practically every business, AI is set to assume a bigger role across college campuses. But will the growing reliance on robots compromise the human touch that goes hand in hand with an institution’s identity (and that of their student body)?

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Paving A Path of Least Resistance

October 26, 2018

 Back in our first post on student-centric communicationwe discussed how communication bakes into student engagement like eggs in a cake: it holds connections intact and binds outcomes across the entire student life cycle. 

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How AI Entered My Life

April 30, 2018

I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.

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The Early Adopter Advantages for Colleges Using AI

January 3, 2018

Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.

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The Rise of Artificial Intelligence (AI) and Big Data in Enrollment Management

June 27, 2017

Artificial intelligence (AI) and big data are currently front and center for evaluation and implementation in higher education. 

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Case Study: How Georgia State University supports every student with personalized text messaging

March 6, 2017

In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.

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Engaging Students with Chatbots: A Rising Tide

November 10, 2016

“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.

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16 statistics on why schools should be texting/messaging students

October 29, 2016

I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.

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