‘Tis the season for college enrollment and marketing teams to connect with thousands of high school juniors and seniors.
In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.
As a former college admission officer and independent school counselor, I’ve connected with a lot of students over the years.
As 2016 comes to a close, it's hard to argue against the emergence of text messaging in higher education.
“Would a student prefer to talk to a chatbot over a human?” This is a question that comes up when speaking with higher education leaders.
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.
Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.
Today, educational institutions are presented with endless solutions to solve the challenge of meeting students where they are. So how do you choose what's most effective?