Insights

Make it Conversational

November 8, 2018

Building a conversational strategy

Conversations naturally have the greatest influence on human behavior because we’re wired to learn from them. That’s why we’ve baked one overriding principle into our recipe for student-centric communication: make it conversational.

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How AI Entered My Life

April 30, 2018

I entered the college admission profession 27 years ago, when the internet was non-existent...like, not even discussed or thought of (except in Al Gore’s imagination haha). I kept a file box with all of my prospective students printed on paper slips with handwritten notes scribbled all over them.

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Educating students about FAFSA changes can pay big dividends

October 28, 2016

Two major changes for the Free Application for Federal Student Aid (FAFSA) are affecting the 2017-18 school year application season.

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Your students are messaging. Are you?

October 14, 2016

Text messaging and messaging apps are trending up as more and more people, especially young people, get smartphones and use them to communicate with one another and the world at large.

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Back-to-School Excitement, New Ventures and Big Dreams

September 1, 2016

Happy New Year! I’ve always loved the week leading up to Labor Day. The dog days of summer are nearing their end, the sun is setting earlier, nights are cooler, and at home here in northern New England, the water just got warm enough to swim in.

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Texting strategies throughout the student lifecycle

August 30, 2016

Virtual assistants, a.k.a. chatbots, can help you out with any number of different functions, like telling you that you need an umbrella when you leave home, building daily to-do lists, and even recommending movies based on your interests.

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A little texting can go a long way toward improving student success and retention

July 28, 2016

How well do you know the state of student success in higher education in the United States?

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