Just as artificial intelligence is in the early stages of impacting practically every business, AI is set to assume a bigger role across college campuses. But will the growing reliance on robots compromise the human touch that goes hand in hand with an institution’s identity (and that of their student body)?
Building a conversational strategy
Conversations naturally have the greatest influence on human behavior because we’re wired to learn from them. That’s why we’ve baked one overriding principle into our recipe for student-centric communication: make it conversational.
Back in our first post on student-centric communication, we discussed how communication bakes into student engagement like eggs in a cake: it holds connections intact and binds outcomes across the entire student life cycle.
The smallest tweaks in choice environment influence our decisions on a daily basis: we’re more likely to eat fruit if it’s presented at eye level, get a flu shot if it’s complimentary at the pharmacy, or even recycle when its bin is bigger than the trash.
Every year, colleges have to do more with less. Their goals around enrollment, net tuition, diversity and academic achievement increase, while their resources often do not.
Just like the twittersphere was buzzing with people bragging about buying bitcoin in 2013, there are going to be colleges in 2019 boasting about how they implemented AI in 2017.
In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years.
I attended NACAC's annual conference in Columbus, Ohio last month to learn about strategies to help schools and professionals serve students as they are making choices around pursuing a postsecondary education.